BuzzFeed to cut jobs, refocus advertising

BuzzFeed said Wednesday it was cutting an estimated 100 jobs as the news and entertainment website reorganizes its advertising efforts in the face of disappointing revenues. The cuts will be mainly in the business and advertising divisions in the US operations, with a number of editorial and business employees cut in Britain, a spokesman said, confirming… Read more

Bucking retailer trend, Starbucks shuts online store

Starbucks, bucking a retailer trend focused on beefing up company-owned online stores, has shut its e-commerce site for the United States in an effort to drive more traffic to stores. Since Sunday, shoppers on the coffee chain’s online store ( are being directed to set up an online account for pickup up at local Starbucks stores… Read more

Google Refunds Advertisers Whose Ads Ran On Sites With Bogus Traffic

Google issued big refunds to advertisers whose ads ran on websites with fake traffic as the company works to create a solution to curb the industry’s problem, sources familiar with the matter told the Wall Street Journal. The search engine company has contacted hundreds of marketers and ad agency partners over the past few week about… Read more